Whether you’re spending $100,000 or $2,000,000 on NPE 2027, your booth investment is gone the moment the show ends. What turns that spend into something meaningful – leads, meetings, brand awareness, a single conversation that changes your year – is everything around the booth that supports your value proposition.
Most exhibitors get this backwards. They pour budget into the booth and almost nothing into the marketing layer that surrounds it.
By not focusing on the content and the details that attract visitors, you risk not maximizing your investment. The result: five days of activity that fades into a pile of half-warm leads and a stack of business cards no one follows up on.
Quake builds a marketing framework around your NPE presence: pre-show, at-show, and post-show – so your booth doesn’t just look good. It pays for itself.
Design and messaging. Booking email and LinkedIn campaigns. Pre-show landing pages with meeting schedulers. Teaser videos and product reveal trailers. Targeted ads to NPE attendee audiences.
Booth loop videos and product animations. Demo and explainer content for screens. On-floor brand environment. Daily highlight capture for social and sales.
Lead nurture campaigns. Recap and testimonial videos. Sales enablement content (one-pagers, proposal decks). Follow-up content for top-tier prospects.
The exhibitors who are successful at NPE have already started their show planning. The bigger your booth the more urgent it is to get started.
For many exhibitors, this is a realistic timeline:
May–Aug 2026: Strategy, audience mapping, content roadmap
Sept–Dec 2026: Production: video, animations, booth assets
Jan–Apr 2027: Pre-show campaigns activate, meetings booked
May 3–7, 2027: On-floor lead capture, daily content, real-time outreach.
May–Aug 2027: Lead nurture, recap content, pipeline conversion
If the show is six months out by the time you’re reading this, we can still help, but sooner is always better.
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Our Client
MAAG Group is a global leader in plastics machinery: pelletizing, filtration, pump, and recycling systems serving polymer and resin producers worldwide. NPE is their highest-impact event in the Americas, and NPE 2024 in Orlando was no exception.
Our Challenge
MAAG needed more than a booth at NPE 2024. They needed a fully managed program – a unified brand environment, working machinery on the floor, immersive technology to draw attention in a hall of 2,000+ exhibitors, and a partner who could handle every moving piece from initial RFP through final tear down. With multiple sub-brands under the MAAG umbrella, the program also had to tell a cohesive “World of MAAG” story without flattening what makes each brand distinct.
Our Approach
Quake managed the MAAG NPE 2024 program end-to-end:
Full booth project management – from RFP through build, show week, and tear down
Brand environment and messaging – unified visual system across all MAAG sub-brands
Virtual, hologram, and interactive displays – including AR experiences that let attendees explore machinery internals impossible to see in person
Working machinery coordination – operating equipment on the show floor, with the safety, power, and logistics planning that requires
All booth content and design – videos, hologram content, signage, digital displays, print collateral
Off-site event management – hotels, transportation, client dinners, and team logistics for the MAAG delegation
The Takeaway
A successful NPE booth isn’t a single deliverable – it’s a coordinated program with dozens of moving parts running on a non-negotiable deadline. MAAG didn’t need a vendor for each piece. They needed a partner who could own the outcome.
Quake is built differently from a typical agency. Our video, 3D animation, design, and strategy teams all work under one roof: no subcontracting, no surprises, a tight and focused team as the deadlines tighten up.
We’ve spent years in industrial, manufacturing, and plastics, so we don’t need a primer on injection molding, extrusion, or your buyer’s decision cycle. And because we’re built for B2B, every asset we produce is engineered to move pipeline.
The exhibitors who’ll dominate Orlando are already planning. Let’s start planning together.
For larger booths, twelve months out is ideal (that’s today). It gives time to plan, produce video, and run pre-show campaigns that book real meetings. Six months still works. Three months out, we focus on pre-show outreach and at-show capture. You can start anytime, but earlier is always better.
NPE 2027 runs May 3–7, 2027 at the Orange County Convention Center in Orlando, Florida. Organized by the Plastics Industry Association, it draws over 51,000 attendees and 2,200 exhibitors from more than 110 countries.
Of course it varies, however the industry rule of thumb is that your total trade show investment runs about 3× your booth space cost. So if you’re paying $25,000 for a 20×20 space, plan for a total program around $75,000.
Most exhibitors should allocate 20-25% of that total to marketing: campaigns, video, content, and follow-up that actually convert booth traffic into pipeline.
Larger exhibitors investing in custom animation, holograms, multi-channel campaigns, and on-floor lead capture. We scope to your goals, not a template, and we’ll tell you honestly if you’re under- or over-investing for the return you’re after.
We focus on the marketing and content that fills it — video, animation, design, campaigns.
However, our team can project manage everything from creating the RFP to find your booth builder to managing the tear down of your booth on the last day of the show.
We work alongside your booth builder so the visual story is consistent from your inbox to the show floor.
Yes. Many exhibitors start with one project. Most expand once they see how the pieces work together.
Even better. We’ll build the marketing layer around it so your show investment doesn’t sit idle: pre-show outreach, displays, content, interactive screens, demo content, post-show lead management.