A leading German manufacturer of industrial machine knives and wear parts for the recycling and processing industries underwent a change of ownership, triggering an ambitious international growth strategy. With an expanding product portfolio and plans to enter new global markets, the company needed a modernized brand identity that clearly communicated innovation, reliability, and global scale.
Quake delivered a comprehensive rebrand to unify the brand across markets and establish a scalable foundation for future growth. Following the successful rollout and brand book development, we continue to support the organization with ongoing graphic design, global event execution, videography, and media production.
Following a change of ownership, the organization faced the complex task of aligning a fragmented brand ecosystem with its long-term international growth strategy. Years of decentralized marketing activity had resulted in inconsistent brand execution across regions, limiting clarity, efficiency, and scalability.
Without a centralized marketing function or governance model, the brand lacked the structure needed to support global expansion, internal alignment, and future investment in marketing.
The rebrand delivered a unified, scalable brand system that strengthened global recognition and brought clarity to how the organization communicates across markets.
By aligning international teams around a consistent visual and messaging framework, the company improved efficiency, elevated its presence at global industry events, and established a future-ready brand platform designed to support continued international expansion.
