Case Study - Integrated Viral Protection
Quake Marketing Group supports the product launch of IVP’s award-winning COVID-killing air filter amid chaos of pandemic
In May 2020, as COVID-19 swept throughout the world, Quake was contracted to support the product launch of an innovative air filter that would kill airborne COVID-19 instantaneously. This revolutionary device was designed by notable Texas inventor and philanthropist Monzer Hourani.
Hourani’s scientifically proven air filter kills airborne COVID-19 (99.999%) viruses instantly but can also destroy other airborne pathogens including anthrax (99.98%) instantaneously and in a single pass.
As the first wave of infections crippled North America, we worked around the clock with Hourani’s team, led by Dr. Garrett Peel to help with product design , prototyping, video, animation, web design and anything marketing related to help get the product into the schools, businesses and homes of those who needed it most.
How did Quake support the launch?
With everyone at IVP racing to get this potentially life-saving device to market as quickly as possible, Quake was embedded with the core team, working behind the scenes, 24/7 in several capacities. We were able to get some key pieces of marketing collateral created quickly including www.ivpair.com, a corporate brochure and brand identity. We also developed and and played a part in the following:
- Product and Industrial Design
- Prototyping and Project Management
- Packaging Design
- Medical Illusrations
- Video Production
- 3D Technical Animations
- Event Support
- Public Relations
How Does IVP's Technology Work?
Monzer Hourani, the inventor of the Biodefense Indoor Protection System™ was able to take a ground-breaking idea and turn it into reality within a matter of months. Just months after the pandemic had spread across North America the devices were in production and being installed. By August 2020, several devices were being installed into schools. The first devices were installed in Slidell ISD in Texas to rave reviews and significant media attention.
- Scientifically proven to destroy airborne COVID-19 (99.999%)
- Scientifically proven to destroy airborne Anthrax spores (99.98%)
- Backed by leading research institutions including: Galveston National laboratory
Award-winning Technology
In less than 12 months since the initial idea by Monzer Hourani, IVP received several notable awards to celebrate their achievement and for taking an idea to market reality in record time.
- ENR Award of Excellence - Newsmaker of the Year 2020
- 2020 American Society of Mechanical Engineers Award
- 2020 American Medical Illustrator (AMI) Salon Award. Illustrations by Audra Geras (Geras Healthcare Productions)
200+ Media Mentions
In addition to providing a range of support from prototyping to branding, we also supported their public relations efforts and have helped generate more than 200 media mentions in 12 months.
- USA Today
- FOX News
- ABC news
- Daily Mail and many more
“We have been working with Quake Marketing Group since our inception. They were an essential partner for us as evolved from concept to market launch, supporting all of our marketing needs.
We appreciate and rely on their loyalty, dedication, perseverance, professionalism and skill as we moved through the different stages of our growth to become an award-winning company.”
—Dr. Garrett K. Peel, Founding Principal, Integrated Viral Protection
Learn more at www.ivpair.com
